Full Outline of AR Integration
Goals
Make Panera firmly the leader in the new generation of food ordering and presentation technologyLaunch a multifaceted campaign on Social, Web and the Panera App to highlight full food transparency
Continue to create interactive and immersive marketing campaigns using AR on social and the Panera App
Steps Outline
Join new photo shoots for menu items. Our team shoots items after still photography shot in studio.
Create 3D models of all items not yet captured
Upload items to Lifelike Portal for review
Work with technical app team to install QReal SDK on app
Work with technical website team to install 3D viewer and AR capabilities for Product Display Pages
Work with social team to make Instagram AR menu
Beta test all platforms
Set go live date for 3 platforms with large publicity
Timeline
Platform Examples
3D/AR in App
Enable the app for AR menu (right) and marker activation (below)
Install QReal SDK into Panera App
Create 3D/AR capabilities for all menu items
Integrate 3D/AR with payment options
Scroll items within AR camera
Provide functionality for marker usage
Activate menus in store or in OOH from NFC or QR codes
Allow for marketing campaigns based on physical "markers"
3D/AR on the Web
First in the world AR menu available on Panera website
Enable Product Display Pages to showcase 3D/AR menu items. Demo here (built for mobile).
On desktop, can view models in a 3D viewer. On Mobile, will have a 3D viewer with option for AR.
Focus on total transparency with added digital information with menu items
Integrate 3D/AR with online payment options
Provide easy to apply Google-based code for website managers to apply
Prepare for Google SEO play so Panera can be a dominant force in this huge new opportunity
Social AR Menu and Marketing Experiences
Increase Panera's already strong AR social presence. Implement first ever AR menu on a food brand's Instagram page.
Bring AR menu to Instagram
Continue creating immersive and interactive IG, Snap and Facebook AR ad units
Drive engagement and track sales lifts
Stay on the forefront of newest technologies and continually be first to utilize social AR features
QReal Product Features
Lifelike Portal
A repository of all Panera's 3D models as well as 3D/AR analytics
Source and check all Panera's 3D models. View in AR on mobile
Retrieve links to all deliverables
Lifelike Analytics
3D/AR specific analytics on web usage from Lifelike Portal
Understand how often and for how long users interact with 3D models
Gain insight into how often people use the AR button
Understand total 3D/AR usage over time
Coming soon - Heat maps of where people dwell on 3D model imagery. Insight into AR usage - time and play rate.
App Integration
QReal has already planned out the integration of SDK with the Panera team
Aligned with Panera app technical team in previous talks for app integration
Addressed this workflow last year. Did most of conceptual work already
QReal Services
Manage- 3D asset distribution
- Access to QReal's Lifelike 3D portal for warehousing all models and all pertinent distribution points
- Assistance on technical aspects of uploading, embedding, and distribution
- Enable fastest downloads of models to web
- Up to 120 models annually
Distribute
- Codes to embed on websites
- Social media lenses and associated links
- Model scenes for use in app
Analytics
- Interactions with 3D viewer and interactions over time
- Play rate with 3D viewer and play rate over time
- AR open rate and open rate over time
- Interactions correlated with AR open rate
- To Come - Heat map of where users spend most time on 3D model and AR play rates
Consult
- On best methods for distribution based on previous success
- Give POVs on the newest possibilities in 3D/AR
- Prototype new possibilities
Pricing
First 4 months - $25,000/month- Full integration
- Distribution
- Photo shoots
- 3D modeling of up to 120 items
- 3D/AR management
- Analytics
- 3D modeling
- Distribution
- Digital asset creation
- Consulting
We are excited to work with you.
qreal.io
15 W 38th Street, New York, NY, 10018
520.906.8433 | mike@qreal.io