QReal creates ultra-realistic 3D content, optimized for Augmented Reality. The company then manages and distributes this content for clients.
(formerly kabaq.io)
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Company Vision
To continue to create the most realistic, immersive Augmented Reality content in the world. To strategically partner with companies and spread these experiences to every phone, tablet, display and headset. To build an inclusive, inspired work culture that fosters happy and whole human beings.
Positioning
Augmented Reality continues to grow along a traditional path for new technologies - from initial uses like playful entertainment, to large scale integrations into everyday businesses, specifically advertising and retail showcasing. QReal fills a large gap in the emerging market by providing true-to-life presentation and dynamic storytelling. For this reason, they have become partners of both Google and Snapchat, who recognize the uniqueness and market fit of the content.
Opportunity
The Augmented Reality retail showcasing market is expected to show a 133% Compound Annual Growth Rate (CAGR) over the next five years, reaching $24.4B, according to the IDC. Companies like Google, Apple, Microsoft, Snapchat and Facebook are investing billions into the technology. QReal offers the opportunity to invest early stage in a high-growth business with a product that is unique, proprietary, and necessary for brands as they build their AR content portfolio.
For the past two years, the team has been perfecting a proprietary process for creating hyper-realistic culinary models - one of the most difficult products to capture in 3D. The company now has the opportunity to scale the business into other verticals including fashion, luxury and consumer packaged goods. This presents a large opportunity for growth.
Milestones
Startup Founded:
September, 2016
Secured $400,000 in Funding:
December, 2016
Sample Clients
Revenue Streams
Recurring Revenue - Content Management & Distribution
QReal's models, once optimized, can be distributed to any platform. The management and distribution of these assets require exclusive knowledge. Brands compensate QReal through monthly fees to run all of their AR assets.
$200 - $15,000/month - From independent restaurant to global company asset management, respectively.
One Time - Content Creation
The world of Augmented Reality is growing rapidly and brands need 3D content for it. From one-off social media projects to modeling an entire product catalog, the opportunities continue to grow.
$10,000 - $200,000 - From a one-time Snap lens to a fast casual restaurant's entire menu for national distribution, respectively.
Fundraising Details: QReal is looking to raise a Post-Seed round of $2MM at a $9MM pre-money valuation. The team is focusing mainly on an equity raise, though are open to other options. They will be spinning out from the Glimpse Group ecosystem. The new funds will predominantly be used to build out an excellent team to handle existing incoming business, create new products to scale and begin a robust outbound sales effort.
Pie Chart
Raising $2,000,000
27% Development Team
15% G & A
11% Marketing
42% Sales
5% Other
Founding Team
Mike Cadoux
CEO
Previously Managing Director of Peak Organic Brewing Company
BA - Pomona College
Caner Soyer
Co-Founder & Head of 3D Content
- Previously Co-founded Pandora Reality, a profitable AR company that delivered many projects for Fortune500 companies.
- Foremost photogrammetry expert in the world.
- BS - Architecture - IEU
Alper Guler
Co-Founder & CSO
- Previously Co-founded Pandora Reality
with Caner Soyer - Masters in Software Management - METU
- BS - Software Engineering, IEU
Matt Maher
CCO
- VP, Strategy and Innovation at Assembly
- Conceptualized and executed emerging media opportunities for 20th Century Fox, AMC, Trade, Timberland, Panera and Boehringer Ingleheim
- Former Director of IPG Mediabrands Content Studio
Business Model
Key Partners
Client Advantages
Beyond the wow! factor, QReal has shown great benefits to its clients, including:
Increased sales
Higher brand engagement
Deeper storytelling
Raised brand awareness
Distribution Channels
Part of QReal's value comes in their knowledge and access of every distribution channel. They only need to create one model, which can function on:
- Desktop / Mobile Web
- In-store retail
- E-Commerce
- Social Media
- In-App
Client Acquisition
To date, QReal has done virtually no outbound sales. All of their business has been inbound - the biggest companies in the world have found a need for their AR content and have reached out directly to QReal. One of the major uses of funds will be creating a sales force to expand leads.Client Segments
Chain Restaurants
Independent Restaurants
Consumer Packaged Goods
Fashion
Luxury
Shoe and Sneaker Brands
Unique Value Proposition
QReal has spent the last two years perfecting an efficient process for creating and optimizing lifelike 3D content. To date, no other company has been able to match this level of quality, which is why their services are in high demand.
The company provides agnostic distribution to all platforms that support AR. Major companies like Apple, Snap, Google and Unity require specific AR file formats for their respective platforms. QReal designs AR in every format, becoming a one-stop shop for clients and encouraging them to pay monthly for these management and distribution services.
The company has the ability to create context and storytelling elements to these models, creating a deeper experience that can drive conversions. This adds extra value for clients and allows QReal to access advertising budgets that sit outside of standard creative production budgets.